Well trained & experienced staff

• Our Senior staff team are well experienced in various research methodology and sampling
• Our staff speak 15 major European & African languages
• They have lived and worked in many different African countries

Highest quality data collection

• Interviewers’ work is closely supervised & checked in the field and rigorous quality control measures are applied
• Questionnaires are subjected to logic and editing checks
• Panafields abides by the ESOMAR/ICC international Code of Practice.

Research Services offered by Panafields include

• Focus Group Discussions (recruitment and moderation)
• In Depth / Extended Interviews (IDIs/EDIs)
• Brand Tracking/Monitoring
• Product Testing (in hall test / in home placement)
• Advert / Concept Evaluation (in hall)
• Customer Intercept
• Customer Satisfaction Measurement (CSM)
• Media Survey
• Retail Audits
• Mystery Shopping
• Telephone Interviews (if appropriate)
• Online Interviews (in Internet Cafés)
• Desk Research